Based
on Peter Benchley's best-selling novel, Steven Spielberg's 1975 shark
saga set the standard for the New Hollywood popcorn blockbuster while
frightening millions of moviegoers out of the water. One early summer
night on fictional Atlantic resort Amity Island, Chrissie decides to
take a moonlight skinny dip while her friends party on the beach. Yanked
suddenly below the ocean surface, she never returns. When pieces of
her wash ashore, Police Chief Brody (Roy Scheider) suspects the worst,
but Mayor Vaughn (Murray Hamilton), mindful of the lucrative tourist
trade and the approaching July 4th holiday, refuses to put the island
on a business-killing shark alert. After the shark dines on a few more
victims, the Mayor orders the local fishermen to catch the culprit.
Satisfied with the shark they find, the greedy Mayor reopens the beaches,
despite the warning from visiting ichthyologist Hooper (Richard Dreyfuss)
that the attacks were probably caused by a far more formidable Great
White. One more fatality later, Brody and Hooper join forces with flinty
old salt Quint (Robert Shaw), the only local fisherman willing to take
on a Great White--especially since the price is right. The three ride
off on Quint's boat "The Orca," soon coming face to teeth with the enemy.
Shooting on Martha's Vineyard with a mechanical shark dubbed "Bruce,"
27-year-old Spielberg wanted to shoot Jaws
on the open water for as much terrifying realism as possible. Between
rewrites of Benchley's and Carl Gottlieb's script, the unruly ocean,
and the glitch-laden shark, the shoot went way over schedule and the
budget ballooned to $10 million, leading everyone to believe that they
had a B-movie disaster on their hands. However, Spielberg and editor
Verna Fields turned the liability of an obviously fake Bruce into a
potent source of fear by leaving the shark unseen until the final battle.
Instead, swift cuts between swimmers above the surface and underwater
shark's-eye views of helplessly dangling legs, combined with John Williams's
pounding score, create a relentless atmosphere of primal horror. With
an ad image of a giant shark aiming for a tiny female, Universal Studios
aggressively marketed Jaws as a thrilling "event," especially in primetime
spots on TV, a then seldom-used advertising venue for movies. Bucking
the old practice of using wide releases for stinkers, Universal opened
the heavily-anticipated film in over 400 theaters in June 1975, and
it shattered box office records. Tapping into an abiding dread of the
unknown, made scarier by the reality of Great White sharks and corrupt
bureaucrats as well as by Spielberg's effective orchestration of excitement,
Jaws became the first
film ever to return over $100 million to its studio. Producers David
Brown and Richard D. Zanuck received a Best Picture Oscar nomination,
but wunderkind Spielberg was passed over for Best Director. The film's
technical achievements were rewarded with Oscars for Editing, Sound,
and Score. With the lines at the box office, the proliferation of Jaws
products, and a rash of reported shark attacks, Jaws
became a cultural phenomenon and the first bona fide summer event movie,
leading the thrill-packed and profitable way for summers to come.
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